Circulation and Flow Optimization
Behavioral analysis can be extremely useful in many businesses. Having the capacity of detecting and predicting movement patterns helps design, implement and compare strategies to optimize the use of the available resources and reduce the flow of people. Stores and transportation are just two examples where behavioral analysis helps not only provide a better service and increase business profitability, but also stop the spread of COVID-19.
The company wanted to compare different marketing strategies and measure their impact on potential clients.
Sigma’s Heat Map product estimates heat maps as well as their evolution along time in indoor and outdoor applications in real time.
The setup of the system is very straightforward, so it can be installed very easily and rapidly, and since it does not store any personal information, there are no privacy issues.