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Customer Journey

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Understanding customer’s preferences is critical to successful sales. Customers must be segmented in a way that maximizes the outcome of the marketing effort and increases customer’s satisfaction.

Excellent customer segmentation will:

On the other hand, sales data can be used to build predictive models to estimate a customer’s propensity to buy a product or service. Predictive models allow organizations to treat each client individually.

Outstanding predictive models help:

Sigma’s Digital Marketing & E-Commerce products segment clients and build predictive models that provide a powerful tool for digital marketing and e-commerce professionals.

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